VISITING NURSE SERVICE OF NEW YORK

CHALLENGE
As a leading provider in home health care and hospice programs, VNSNY needed an experienced guide to help them navigate the complex landscape of regulations and government. KCo was tasked with building relationships with elected officials in New York City and New York State, to inform and educate them on a variety of important health issues and programs.

STRATEGIES
Working with the VNSNY Government Relations team, KCo conceived, designed and implemented community workshop series on three different subjects. Multiple events, customized for elected officials throughout NYC’s five boroughs and NY State were planned, staffed and coordinated by KCo.

RESULTS
KCo has coordinated dozens of public family caregiver, falls prevention and HIV/AIDS care workshops on behalf of NYC/NYS elected officials partnered with VNSNY experts. These ongoing seminars have been attended by thousands of individuals throughout NY and has reached millions more through segments on NY1, News12 and Telemundo, and feature articles in the New York Daily News, New York Post, Staten island Advance and countless community papers.

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