TRUE FIT

CHALLENGE
KCo was tapped to launch True Fit, a fit recommendation engine that utilizes groundbreaking technology to help customers know how well clothes and shoes they view online will fit them in real life, and recommends which size to get.

Strategy
By removing the “will it fit?” barrier, True Fit was a natural fit for both e-commerce retailers and online shoppers. KCo helped True Fit find its voice—deftly identifying and highlighting the key brand attributes for both the consumer and the retailer. We demonstrated the added “e-confidence” True Fit brings, showcasing how the technology quickly converts browsers into buyers—increasing sales conversion and decreasing returns.

RESULTS

The industry took note – with brands clamoring to integrate the technology into their e-commerce experiences. Launch press spanned consumer, retail, and technology media, including Mashable, InStyle, WWD, Glamour, Lucky, NYLON, TechCrunch and a cover story in the Wall Street Journal. In addition, KCo secured high profile speaking opportunities at events including New York Internet Week and Fashion Forward: Digital.

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