Jewish Community Federation of San Francisco

CHALLENGE
The Jewish Community Federation of San Francisco and The Helen Diller Family Foundation asked King + Company to create a comprehensive media relations plan that would showcase the extraordinary social activism being done by the five annual recipients of the Diller Teen Tikkun Olam Awards in California. The challenge included not only securing media attention in the Jewish Press already familiar with the precepts of tikkun olam, but with mainstream media as well. SFJCF also asked KCo to deepen awareness of the philanthropic vision and contributions made by Mrs. Helen Diller, the Bay Area philanthropist who established and generously endows the award through her family’s foundation.

STRATEGIES
By heralding the stories of passionate commitment at the center of each teen’s quest to improve and repair the world, KCo brought to life the meaning of tikkun olam and not only championed the young award recipients, but inspired others in their communities to get involved and take meaningful action themselves. Highlighting Mrs. Diller’s philosophy that it is “never too early, too often, or too late to give back,” we deepened awareness and respect for both the prestigious awards and for the Diller family’s philanthropic contributions. Using social media, we sparked a peer-to-peer conversation that formed the foundation for an interactive alumni network that is growing by leaps and bounds.

RESULTS
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Our five-year partnership with SFJCF has been so successful that the California-based Diller Teen Tikkun Olam Awards have expanded nationally and are now awarded to ten young Jewish social activists across the United States. Millions of media impressions are secured each year with top feature placements that have run in such important outlets as People Magazine, Teen Vogue, The San Francisco Chronicle, San Francisco Magazine, GENTRY Magazine, JTA, The Forward and a host of regional mainstream and Jewish press reaching people in print, on TV and radio, and online.

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