HEIFER INTERNATIONAL

CHALLENGE
As agency of record for Heifer International— the global hunger and poverty nonprofit that provides livestock and agricultural resources to developing communities globally—KCo spearheaded their 2012 Holiday Giving campaign.

Strategy
With widespread awareness about Heifer’s “alternative gift” catalog offerings (i.e. “give a goat to a family in need in lieu of electronics this year…”), KCo capitalized on spreading Heifer’s mission of sustainability—giving a gift that simultaneously does good by providing families means to build successful, independent lives. KCo strategically sent personalized, themed influencer mailings to top media targets for inclusion in holiday roundups and segments. 

RESULTS2mheifer
Spanning coverage tied to “Giving Tuesday,” “Heifer at Hanukkah,” and a variety of holiday gift guide media, outreach resulted in nearly two million media impressions. Placements included USA Today, MSN Giving, Fox & Friends, Mashable, Glamour, Huff Post LIVE and ABC News.


More Case Studies