BLUE MARBLE GAME COMPANY

CHALLENGE
The explosive growth in video gaming opened the door to a new frontier – Interactive Digital-Healthcare-Games. And Los Angeles based start-up Blue Marble Game Co. is leading the pack in developing video games dedicated to treating specific health issues, including cognitive rehabilitation and preventing falls. Pioneering a new frontier in healthcare, Blue Marble Game Co. turned to KCo because of our extensive expertise in healthcare, scientific research, and technology. Blue Marble Game Co. had the vision, but realized their planned media campaign was hurried and lacking the right leadership. At the last possible minute, Blue Marble connected with KCo, abandoned its initial plans and gave our firm the reigns to generate news about its products.

Strategy
KCo hit the ground running and developed target media lists, message points and media trained potential spokespeople within hours of signing Blue Marble as a client. Positioning the company as a leader in the innovative field of health-related video games, KCo tapped into its wide range of media relationships to maximize immediate coverage for Blue Marble in a number of niche media genres, including publications specializing in health, technology, video games, the military and others.

RESULTS
Along with developing the interview skills of the company’s CEO and crafting effective branding and messaging for the future, KCo garnered the coverage Blue Marble deserved in both regional and national press in a matter of weeks, including a full company profile in Forbes, three separate pieces in The Boston Globe and a syndicated broadcast piece that reached CBS, NBC, ABC andFOX affiliates in 20 markets throughout the country and Canada. 

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