amfAR, THE FOUNDATION FOR AIDS RESEARCH

CHALLENGE
In 2013, King + Company was tasked with developing and executing a comprehensive media strategy to announce amfAR, The Foundation for AIDS Research’s pivotal role in two separate and monumental HIV/AIDS research breakthroughs: the first child cured of HIV and two HIV+ patients showing no signs of virus in wake of stem-cell transplants.

Strategy
With the research that made these breakthroughs possible occurring at premier institutions such as Johns Hopkins Children’s Center, University of Massachusetts Medical School, University of Mississippi Medical Center, Harvard Medical School and Brigham and Women’s Hospital, KCo worked very closely with their respective communications teams to ensure all efforts were aligned. KCo identified reporters at top-tier publications and conveyed the ground-breaking news on an embargoed basis to guarantee proper messaging.

RESULTS numbers2-amfar For the first child cured of HIV case, KCo generated front-page placements in The New York Times, Wall Street Journal and USA Today, as well as coverage by Reuters, CNN, TIME magazine, NPR, and many others. Regarding the two HIV+ patients treated in Boston, KCo secured coverage in the Associated Press, Forbes, The Wall Street Journal, CNN, NBC News among many others.

More Case Studies